Social Media for Roofers: A Comprehensive Guide to Boosting Your Online Presence

Gary Gilkison


Having a strong online presence is crucial for any business, especially those in the roofing industry. If you’re looking for ways to enhance your roofing social media posts, you're in the right place.

Here’s a quick glimpse of what you'll find in this guide:

  • Post high-quality before-and-after photos of your projects to showcase your work.
  • Share useful how-to tips, like cleaning gutters or identifying roofing materials.
  • Engage with your followers by asking their opinions on recent jobs or popular roofing styles.
  • Tell compelling stories from your team’s experiences to build a relatable brand.
  • Consistently reply to comments and messages to keep your audience engaged.

Tips for Boosting Roofing Social Media Posts - roofing social media posts infographic pillar-4-steps

By the end of this article, you'll have a clear understanding of how to craft engaging content, maximize engagement, and utilize ads to grow your roofing business's online presence.

Crafting Engaging Content for Roofing Social Media Posts

Creating engaging content for roofing social media posts can set your business apart. Let's explore how to use photos, videos, captivating headlines, before-and-after shots, how-to's, and customer stories to captivate your audience.


Visual content grabs attention. High-quality photos of your completed roofing projects can showcase your craftsmanship.

  • Before and After: People love transformations. Share images showing a roof before and after your work. This not only highlights your skills but also provides a visual proof of the value you bring.

  • Progress Shots: Show the different stages of a roofing project. This can make your audience feel part of the process.

  • Close-Ups: Detailed shots of roofing materials or specific techniques can educate your audience about the quality and care you put into your work.


Videos are powerful tools for engaging your audience. They can bring your projects to life and provide valuable information.

  • How-To Videos: Create short, informative videos on topics like "How to Identify Roof Damage" or "Steps to Clean Your Gutters". These videos position you as an expert and provide real value to homeowners.

  • Behind-the-Scenes: Show your team in action. This humanizes your brand and builds trust with potential clients.

  • Customer Testimonials: Videos of satisfied customers talking about their experience with your company can be very persuasive.

roofing project video - roofing social media posts

Captivating Headlines

Your headlines need to grab attention and make people want to click. Keep them short, intriguing, and relevant.

  • Examples: "Is Your Roof Ready for Winter? Find Out Now!" or "5 Signs Your Roof Needs Immediate Attention".

Before and After

As mentioned, before-and-after photos are incredibly effective. They show the tangible results of your work.

  • Instagram Stories: Use Instagram Stories to share these transformations. They are perfect for quick, engaging content and can reach a wide audience.


Educational content is always a hit. It not only helps your audience but also establishes you as an authority in the roofing industry.

  • Examples: "How to Spot a Roof Leak" or "The Best Way to Maintain Your Roof". These posts can be in the form of videos, blog posts, or infographics.

Customer Stories

Sharing stories from your customers can be very engaging. They provide social proof and show real-life examples of your work.

  • Case Studies: Detail a project from start to finish, including the challenges faced and how you overcame them. This can be shared as a blog post or a video.

  • Quotes and Testimonials: Share quotes from happy customers along with their photos. This adds a personal touch and builds credibility.

Crafting engaging content for your roofing business doesn't have to be complicated. By using photos, videos, captivating headlines, before-and-after shots, how-to's, and customer stories, you can create posts that attract and engage your audience.

Next, let's explore strategies for maximizing engagement on social media.

Strategies for Maximizing Engagement on Social Media

Hashtags and Mentions

Using hashtags and mentions is a great way to get your roofing social media posts noticed. Hashtags categorize your posts, making them discoverable to people searching for those topics. For example, if you're posting about a new roofing project, you might use hashtags like #roofing or #homeimprovement. This can attract users who are interested in those subjects.

Mentions are another powerful tool. By tagging other users or businesses in your posts, you increase the chances of engagement. For instance, if you collaborated with a local hardware store, mention them in your post. This can lead to them engaging with your content and even sharing it with their followers.

Interact with Users

Social media is all about being social. Engaging with users who comment on your posts is crucial. If someone asks a question about your services, answer promptly. If they leave a compliment, thank them. This back-and-forth builds a sense of community around your brand and shows that you value your audience.

Respond to Reviews

Reviews are gold. They provide social proof that can influence potential customers. Responding to reviews, both positive and negative, shows that you care about customer feedback. For positive reviews, a simple thank you can go a long way. For negative reviews, acknowledge the issue and offer a solution. This approach can turn a dissatisfied customer into a loyal one.

Schedule Posts

Consistency is key in social media marketing. Scheduling your posts ensures that you maintain a regular presence online. Tools like Hootsuite or Buffer can help you plan and schedule your posts in advance. This keeps your audience engaged and makes your social media management more efficient.

Run Contests and Giveaways

Contests and giveaways are effective for boosting engagement. They generate excitement and can attract new followers. For example, you could run a photo contest where followers submit pictures of their roofs for a chance to win a free inspection. This not only increases engagement but also promotes your services.

Promote Local Events

Being active in your community is a big plus. Promote local events that your company is involved in. Whether it's sponsoring a local fair or participating in a charity event, sharing these activities shows that you're more than just a roofing company; you're a part of the community.

Sponsored Posts

To reach a larger audience, consider using sponsored posts. These are paid advertisements that can target specific demographics. For example, you can target homeowners in your local area who might need roofing services. Sponsored posts can significantly increase your reach and attract potential customers.

By using these strategies, you can maximize engagement on your social media platforms and build a strong online presence for your roofing business.

Next, let's delve into advertising your roofing business on Facebook.

Advertising Your Roofing Business on Facebook

Advertising on Facebook can be a game-changer for roofing companies. It allows you to reach a highly targeted audience and generate quality leads. Here’s how to make the most out of your Facebook ads.

Facebook Ads

Facebook ads are powerful tools for reaching potential customers. With millions of active users, you can effectively showcase your services to a vast audience. The key is to use eye-catching visuals and compelling call-to-actions (CTAs).

Examples of Effective CTAs:

  • "Contact us for a free estimate"
  • "Get your roof inspected today"
  • "Learn more about our roofing services"

Target Audience

One of the biggest advantages of Facebook ads is the ability to target specific audiences. You can narrow down your audience based on:

  • Location: Focus on your service area to reach local homeowners.
  • Demographics: Target based on age, gender, and homeowner status.
  • Interests: Reach people interested in home improvement, DIY, or real estate.

This precision ensures that your ads are seen by people most likely to need roofing services.

Website Link

Always include a link to your website in your ads. This provides potential customers with a direct path to learn more about your services. Make sure your website is user-friendly and has all the necessary information about your roofing business.

Pro Tip: Use a specific landing page for your ad traffic. This page should provide detailed information about your services and include a clear CTA.

Contact Form

Including a contact form in your Facebook ads can make it easier for potential customers to reach out. This form should be simple and ask for basic information like name, phone number, and the type of service they need.

Example Contact Form Fields:

  • Name
  • Phone Number
  • Email
  • Service Needed (e.g., roof repair, new installation)
  • Preferred Contact Method

Phone Number

Sometimes, people prefer to call directly. Including your phone number in your ads can make it easier for them to get in touch. Ensure that your phone number is prominently displayed and easy to find.

Example Ad Text with Phone Number:

"Need a new roof? Call us today at (123) 456-7890 for a free estimate!"

By integrating these elements into your Facebook ads, you can create a comprehensive and effective advertising strategy. This approach not only boosts your visibility but also makes it easy for potential customers to contact you.

Next, let's explore some upselling techniques via social media.

Upselling Techniques via Social Media

Listen to Your Audience

First things first: listen to your audience. Monitor comments, messages, and reviews. Pay attention to what your customers are asking and saying. This gives you insights into what they value and their concerns. Address these in your posts and when upselling. For example, if multiple customers ask about energy-efficient roofing, highlight this feature in your posts.

Show Shingle Samples

Visuals are crucial. Post photos and videos of different shingle samples. Show the textures, colors, and styles. This helps customers visualize their options. You can even create short video clips comparing the pros and cons of each type. This not only informs but also entices potential buyers to consider upgrades.

Use Compelling Visuals

High-quality visuals can make a big difference. Use before-and-after photos, time-lapse videos, and drone footage to showcase your work. These visuals help potential customers see the value of your services. They also make your social media posts more engaging.

Highlight Your Value Proposition

Clearly communicate the benefits of your services. What sets your roofing company apart? Maybe it's your quick turnaround time, your use of high-quality materials, or your excellent customer service. Make sure these points are highlighted in your posts. This helps potential customers understand why they should choose you over competitors.

Discuss Financing Impacts

Roofing can be expensive, and financing options can make a big difference. Create posts that explain how financing works and the benefits it offers. For example, you can share a customer story about how financing helped them afford a better-quality roof. This makes the idea of investing in a new roof more accessible and appealing.

Tone of the Upsell

Your tone matters. Be informative but not pushy. Use a conversational tone that makes your audience feel comfortable. For example, instead of saying, "You need to upgrade to our premium shingles," try, "Did you know our premium shingles can save you money on energy bills?" This approach is more likely to engage your audience and encourage them to consider your upsell.

By focusing on these upselling techniques, you can create more effective and engaging roofing social media posts. This not only helps in boosting your sales but also strengthens your relationship with your audience.

Next, let's dive into the tools and templates that can elevate your social media game.

Tools and Templates to Elevate Your Social Media Game

Creating engaging and professional roofing social media posts can be time-consuming. Luckily, several tools and templates can streamline the process and help you maintain a consistent and attractive online presence. Here are some of the best options to consider:


Canva is a user-friendly graphic design tool that allows you to create stunning visuals without any design experience. You can use it to design everything from social media posts to flyers and brochures. Canva offers a variety of templates specifically for social media, which can save you a lot of time.

  • Drag-and-Drop Interface: Easy to use, even for beginners.
  • Pre-Made Templates: Choose from thousands of templates tailored for different social media platforms.
  • Customizable Designs: Add your brand colors, logo, and text to make each design your own.

Etsy Templates

Etsy is a marketplace where you can buy affordable, pre-designed templates for social media. These templates can be customized to fit your brand's aesthetic.

  • Variety: Find templates for Instagram posts, Facebook banners, and more.
  • Cost-Effective: Templates are generally inexpensive, making them a budget-friendly option.
  • Unique Designs: Stand out with creative and unique templates that fit your brand.

Notary Branding Bundle

A Notary Branding Bundle is a set of cohesive templates designed to maintain brand consistency across all your social media platforms. While originally for notaries, these bundles can be adapted for roofing businesses.

  • Consistency: Ensure all your posts have a uniform look and feel.
  • Professional Appearance: Boost your brand's credibility with polished, professional designs.
  • Easy to Use: Simply insert your own text and images.

Real Estate Packet

Real Estate Packets often include templates for brochures, social media posts, and listing presentations. These can be adapted for roofing companies to showcase completed projects and services.

  • Comprehensive: Get a variety of templates in one package.
  • Customizable: Easily modify to suit your roofing business needs.
  • Professional: Elevate your marketing materials with high-quality designs.

Social Media Template Bundle

A Social Media Template Bundle includes a variety of templates for different types of posts, such as quotes, promotions, and customer testimonials. These bundles help keep your content diverse and engaging.

  • Versatility: Templates for various types of posts ensure your content remains fresh.
  • Time-Saving: Quickly create posts without starting from scratch.
  • Branding: Easily customize to match your brand's look and feel.

Instagram Template for Roofers

Instagram Templates for Roofers are specifically designed to highlight roofing projects, share tips, and engage with your audience on Instagram.

  • Targeted: Templates tailored for the roofing industry.
  • Engaging: Use eye-catching designs to attract and retain followers.
  • Informative: Share before-and-after photos, how-to guides, and customer stories.

Using these tools and templates can significantly enhance the quality and consistency of your roofing social media posts. They not only save time but also ensure that your content looks professional and aligns with your brand.

Next, let's explore how leveraging professional help can further boost your online presence.

Leveraging Professional Help for Unmatched Online Presence

When it comes to boosting your online presence, leveraging professional help can make a world of difference. Riverbase Cloud is a prime example of a company that offers specialized services tailored to the roofing industry. Here’s how they can help:

Expertise in the Roofing Industry

Riverbase Cloud understands the ins and outs of the roofing business. This knowledge allows them to create marketing strategies that are highly relevant and effective. According to "staying ahead of the curve isn't just an advantage – it's a necessity." Their deep industry expertise ensures that your marketing efforts are not just generic but tailored to meet the specific needs and challenges of your roofing business.

Advanced Analytics & Tracking

One of the standout features of Riverbase Cloud is their advanced analytics and tracking tools. These tools allow you to see exactly what's working and what's not. With this data, you can continuously improve and optimize your marketing efforts. As mentioned in their blog, "Our advanced analytics and tracking tools allow you to see exactly what's working and what's not, enabling continuous improvement and optimization of your marketing efforts."

Custom Strategies

Riverbase Cloud does not believe in one-size-fits-all solutions. They offer custom strategies that align with your business goals, target audience, and budget. This personalized approach ensures that your marketing efforts are both relevant and effective. "Our approach is to create custom strategies that align with your business goals, target audience, and budget," says Riverbase Cloud.

Comprehensive Services

From SEO to content creation, Riverbase Cloud provides a one-stop solution for all your digital marketing needs. This comprehensive service ensures that all aspects of your online presence are covered, making it easier for you to focus on running your business.

Proven Success

Riverbase Cloud has a track record of success with local businesses. Their capability to boost your digital presence is well-documented, making them a reliable partner for your marketing efforts. "Our track record of success with local businesses speaks volumes about our capability to boost your digital presence," they claim.

By partnering with experts like Riverbase Cloud, you can navigate the complex landscape of digital marketing with confidence. This partnership not only enhances your online presence but also drives real business results.

Next, let’s delve into the conclusion to wrap up our comprehensive guide on social media for roofers.


Digital marketing is no longer optional for roofing businesses—it's essential. In today's competitive landscape, a strong online presence can make the difference between being a market leader and getting lost in the crowd.

SEO services are a cornerstone of effective digital marketing. By optimizing your website for search engines, you can ensure that potential customers find you when they search for roofing services. According to Riverbase Cloud, "68% of online experiences begin with a search engine," making SEO critical for visibility and lead generation.

Moreover, Riverbase Cloud offers a unique guarantee: top 10 Google rankings. This means your business will appear on the first page of search results, significantly increasing your chances of attracting new clients. Imagine the trust and credibility you’ll gain by consistently showing up in top search results.

By integrating social media marketing with robust SEO strategies, you can create a comprehensive digital marketing plan that drives real results. From engaging roofing social media posts to targeted Facebook ads, each element works together to boost your online presence and grow your business.

In conclusion, embracing digital marketing is not just beneficial but essential for roofing contractors. Partnering with experts like Riverbase Cloud ensures you have the tools and strategies needed to thrive in the digital world. Ready to elevate your roofing business to new heights? Explore Riverbase Cloud's SEO services today and start your journey to guaranteed top 10 Google rankings.

Roofing SEO - roofing social media posts

By following this guide and leveraging professional help, you’ll be well on your way to building a strong, effective online presence for your roofing business. Let's hammer down the details and lay a solid foundation for your digital marketing efforts.